For those who may not know, Autopromotec is a highly anticipated European aftermarket exhibition with a 50-year history, which is held bi-annually in beautiful Bologna, Italy. With almost 3,600 exhibitors at the 2017 event, this show hosts an array of companies within the automotive service sector, including aftermarket part dealers, remanufacturers, workshop equipment and tyre specialists to name but a few. This year, the show was expected to be even bigger, but is Autopromotec worth a visit? Last month some of Premier Components’ team travelled to Bologna to attend the show and have kindly provided their honest feedback on the event…
“From my perspective, the show was very interesting, and we were extremely busy there covering more than 30 meetings each day with the objective of meeting and securing new potential customers and suppliers in the Italian market. We have lots of follow-ups to do now which will soon show the full value that attending Autopromotec has delivered for us. From a market perspective, I believe that this exhibition has offered us valuable insight into Italy’s aftermarket part market structure, conditions, trends and developments. All of this new information can now be used to help us increase our European presence and to offer a more tailored service to Italy’s rebuilding industry and our customers there.” – Tomasz Kowalski.
“The Italian automotive market is one that Premier Components are very much active in, and from our perspective, the show was a real success and offered an insight into how the Italian market is changing, and with this where we fit in as a preferred supplier in this region. As with all trade shows, the follow up is the most crucial element and since returning from the show I have tasked my team, who are experts in the field, with following up each customer relevant to their specialist product knowledge and this is something that they have been doing a tremendous job of so far. Our presence in the European marketplace will always be extremely important to us as a company, and though we continue to take a good market share over this part of the world, I am always excited to see both current customers who have grown over the years, and new companies that we do not currently have the pleasure of dealing with as this show how far we have come as a company, and also how far we can go with all of the opportunities around us.” – Keiron Pope.
Overall, the feedback from Autopromotec has been extremely positive for us as a company – so if your business is within the automotive aftermarket sector, we believe that it’s a show that is definitely worth attending.
